Jamie Lennox - Mortgage Adviser - Dimora Marketing

How to choose an Estate agent to work with in Norfolk


Purchasing or selling a property in Norfolk can be a daunting and challenging process. It is an emotional and financial decision that requires a lot of thought and consideration. That’s why it is essential to have an experienced and trustworthy estate agent to guide you through the process. An estate agent can make a significant difference in the outcome of your property transaction. However, with so many estate agents to choose from, finding the right one can be overwhelming. In this article, we will provide you with a guide on how to pick an estate agent to work in Norfolk.

  1. Start by Researching Local Estate Agents

The first step in selecting an estate agent is to research the local estate agents in the area where you are selling or purchasing a property. You can start by browsing online directories such as Rightmove, Zoopla, or OnTheMarket, which list estate agents in your area. You can also look for local estate agents on Google and read reviews from previous clients.

  1. Check the Estate Agent’s Credentials

Once you have identified some estate agents in your area, the next step is to check their credentials. You can do this by looking at their website, which should have information on their qualifications and affiliations. Check if the estate agent is a member of a professional body such as the National Association of Estate Agents (NAEA), the Royal Institution of Chartered Surveyors (RICS), or the Property Ombudsman. Being a member of a professional body means that the estate agent adheres to a code of ethics and professionalism.

  1. Ask for Recommendations

One of the best ways to find a good estate agent is through recommendations from friends, family, or colleagues who have recently sold or purchased a property. Ask them about their experience with the estate agent, including their level of professionalism, communication, and negotiation skills.

  1. Interview the Estate Agent

Before selecting an estate agent, it is essential to meet them in person and interview them. This will allow you to assess their knowledge, experience, and communication skills. During the interview, ask the estate agent about their experience in selling or purchasing properties in your area. Ask about their marketing strategy, including how they plan to promote your property and their negotiation skills. Ask for references from previous clients, and follow up with them to get a better understanding of the estate agent’s performance.

  1. Evaluate the Estate Agent’s Marketing Strategy

Marketing is an essential aspect of selling or purchasing a property. A good estate agent should have a solid marketing strategy that includes online and offline marketing channels. Online marketing channels include listing your property on property portals such as Rightmove and Zoopla, using social media platforms such as Facebook and Instagram, and email marketing. Offline marketing channels include placing ‘For Sale’ signs outside the property, creating brochures and flyers, and advertising in local newspapers and magazines.

  1. Assess the Estate Agent’s Communication Skills

Communication is key when working with an estate agent. A good estate agent should be proactive in keeping you updated on the progress of your property transaction. They should also be able to communicate effectively with potential buyers or sellers, negotiate on your behalf, and provide you with regular feedback.

  1. Compare Fees and Commission Rates

Estate agents charge a fee or commission for their services, which is typically a percentage of the property’s sale price. Before selecting an estate agent, compare their fees and commission rates with other estate agents in your area. While the fees and commission rates should not be the only factor in your decision, they are an essential consideration.

  1. Look for Local Knowledge

A good estate agent should have excellent knowledge of the local property market. They should know the local area well, including the local amenities, schools, transport links, and any local issues that may affect the property’s value

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